Coty relaunches Kylie Cosmetics with new “clean” and improved formulas
Coty Inc has relaunched Kylie Cosmetics with new and improved formulas that are clean and vegan, along with refreshing packaging.
The beauty giant is also revamping the brand's direct-to-consumer website, which will be released on July 15. The launch marks the first time that consumers have been able to purchase both Kylie Skin and Kylie Cosmetics in one place. The site will be the number one destination for all new product launches and collection screenings, and will also feature new educational content and selections of favorite Kylie products to buy.
It has since expanded across multiple categories and has added the skincare line, Kylie Skin. It has gone on to become the most-followed beauty brand in the world with 25m Instagram followers.
“I’m so proud to relaunch Kylie Cosmetics with all new formulas that are clean and vegan,” said Kylie Jenner.
“Innovation has come far in the past few years. When creating this line, it was so important to me to commit to using clean ingredients across the board, but to never sacrifice performance. My new lip kit has 8-hour wear and is so comfortable on the lips, and all my new formulas are amazing. I’m excited for everyone to try the new products,” she added.
5 July 2021